{ "title": "Delhaize lanceert een nieuw assortiment: Sport & Gezondheid", "modified_at": "2025-09-19 10:26:22", "published_at": "2025-09-19 09:59:00", "url": "https://press.delhaize.be/delhaize-lanceert-een-nieuw-assortiment-sport--gezondheid", "short_url": "http://prez.ly/nAvd", "culture": "nl", "language": "NL", "subtitle": "De retailer werkt samen met gespecialiseerde sport- en gezondheidspartners om zijn klanten het beste te bieden\u00a0", "slug": "delhaize-lanceert-een-nieuw-assortiment-sport--gezondheid", "body": "

Kobbegem, 19 september 2025 - Als deel van haar missie ‘Beter leven begint bij beter eten, voor iedereen’, lanceert Delhaize een nieuw assortiment Sport & Gezondheid, dat perfect aansluitop de groeiende vraag van klanten naar sportvoeding en producten die hun gezonde levensstijl en vitale energie ondersteunen. Delhaize zal voortaan, in samenwerking met gerenommeerde merken en gespecialiseerde partners zoals onder meer Basic Fit (onder het merk Next Level), Purasana, Kazidomi, Nestlé, een uitgebreid aanbod bieden voor klanten die op zoek zijn naar een snelle, gemakkelijke en voordelige optie in dit segment. Het nieuwe assortiment zal bestaan uit de volgende 4 subcategorieën: dieetvoeding, sportvoeding, aromatherapie, en vitaminen en voedingssupplementen. 

In een wereld waar tijd kostbaar is en het dagelijkse ritme een tomeloze vaart neemt, wil Delhaize ‘mee met het leven’ zijn en een evenwichtige levensstijl promoten. Daarom wil de retailer, naast een ruim assortiment gezonde voedingsproducten, ook een selectie van dranken, kwaliteitsvolle, functionele voedingsmiddelen en supplementen aanbieden om aan de verwachtingen van zijn klanten te voldoen, als aanvulling op een gevarieerde voeding. Of het nu gaat om atleten en recreatieve sporters, mensen met specifieke diëten of zij die een extra boost willen, Delhaize streeft ernaar concrete oplossingen te bieden, en dat alles in één winkelpunt. 

Delhaize: de plek bij uitstek voor dranken en functionele voeding 

Volgens een marktonderzoek in 2024 is Delhaize de favoriete retailer van consumenten voor dranken en functionele voedingsmiddelen en voedingssupplementen, dankzij sterke scores op betrouwbaarheid, kwaliteit en gebruiksgemak. Klanten geven aan dat ze vertrouwen hebben in Delhaize, niet alleen voor haar ruime assortiment, maar ook voor haar producten met gezondheidsvoordelen. Hetzelfde geldt voor dit nieuwe assortiment, waarvoor Delhaize samenwerkt met geselecteerde partners die nodige expertise en dezelfde verwachtingen hebben op het vlak van hoogkwalitatieve ingrediënten en transparantie in levering en die bovendien deze ambitie om het beste aan te bieden, garanderen 

“Dit assortiment speelt niet alleen in op de veranderende verwachtingen van onze klanten, maar stelt hen ook in staat om een breed scala aan producten in eenzelfde winkelpunt terug te vinden. Met dit nieuwe gamma versterken we onze toonaangevende rol op het gebied van gezonde en evenwichtige voeding”, legt Olivia D'Harveng uit, verantwoordelijke voor de ontwikkeling van het assortiment Sport & Gezondheid bij Delhaize.  

De belangrijkste categorieën van het nieuwe assortiment zijn:   

Beschikbaarheid   

Het nieuwe assortiment Sport & Gezondheid zal vanaf half oktober volledig beschikbaar zijn in de Delhaize-winkels en online op Delhaize.be.  

 

 

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\"Karima
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\n Karima Ghozzi\n External Communications Manager | Porte-parole, Delhaize\n \n
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\"Sarah
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\n Sarah De Meester\n External Communications Manager\n \n
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